Over the past decade, the fiscal crisis of higher education has unfolded across the University of California system. And when a school has lost billions—really, billions—in state funding, engineering a new identity isn’t the first issue on the list. Or even the hundredth. Yet the UC system has introduced a sweeping new rebranding this month, engineered by an eight-person team led by the school’s creative director, Vanessa Correa, and art director, Kirill Mazin.
It’s crazy how huge this has been they only briefly mentioned it to us.. We blew it off mb but ya.